In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online. Today, the internet has been transitioned to web 2.0, new internet marketing strategies are needed to maintain a successful internet world.
With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.
So, as an internet marketer or company for Web 2.0 world and to be successful in an era where customers freely discuss your products and services, you should consider the 5 important marketing strategies below:
1. Learn about social media
Social media is one of ,if not the most important,must know, knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it. YouTube, del.icio.us, Flickr, digg, Facebook,Linkedin, and Technorati are examples of engines that you need to understand in order to effectively use them to reach your markets.
2. Marketing Plan For Web 2.0
You should factor, let your visitors to play a more important role in your new marketing plan for Web 2.0. Let your website visitors create content on your site and pass it a long. You can even allow your passionate users to create promotional videos about your sites/products, then use them on your local TV channels and post them online everywhere to get maximum exposure.
3.Participate In The Conversation
Social media applications are two-way streets that conversation happens between two or more parties. To get exposure, you can join and participate in these conversation groups. You can join as members to other social media groups of your niche marketing or you can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis.
4. Be Remarkable
Social media is a form of viral marketing where interesting ideas and content get passed along rapidly. Hence, in Web 2.0 world, content is the king. You must have contents that attract your visitors that they can use, bookmark, share online / offline and get your content or message to be passed along.
5. Get Your Content Travel
Encourage visitors to bookmark and tag your content with the click of a button and allow users to re-post book-lists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that these materials can be shared by online users and get your contents spread around the internet world.
6. Be part of the multimedia wave
In Web 2.0 world, images and static pictures are not enough to attract internet users any more, video is the key driver for Web 2.0. Statistic shows that more than 100 million videos being downloaded daily. So, the effectiveness of video marketing must not be overlooked. Create short videos and post them to YouTube and other video-sharing sites.
In Summary
These are just a few strategies about marketing in a Web 2.0 world. There are still a lot of ideas for social media marketing that you can explore and integrate into your web 2.0 marketing plan.
Today, the internet has transitioned to web 2.0, new internet marketing strategies are required to maintain presence in the internet world. With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. So, as an internet marketer for Web 2.0 world and to be successful in an era, you should consider the 5 important marketing strategies in this article.
Lester e.a.Wilson
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